Story · step 1 of 5
India's shops don't need better software. They need software that fits.
For store owners, and for anyone meeting us for the first time. By the end of this page you will know what Bharat AI is, who it is for, and why it works on WhatsApp instead of a computer.
The problem
Everything the shop knows lives in one person's head.
The whole shop runs on memory
What sold last Diwali, which brand of atta moves on a Tuesday, who still owes ₹400 — it all lives in one person's head. Nothing is written down, so nothing can be checked.
Dead stock and stockouts, both at once
With no history, you over-buy what doesn't sell and run out of what does. A shelf can be full and still be losing money.
EstimateCommonly estimated at around ₹2 lakh of dead stock per store per year. Modelled, not measured in our pilot.
Existing software assumes a shop you don't have
POS packages expect English, a training week, a steady connection and someone to run the counter while you learn. Most kirana owners work twelve-hour days, six days a week. The software never gets opened twice.
EstimateTwelve-hour, six-day weeks are typical rather than surveyed by us.
Why existing software fails here
Fewer than 5 in 100 kirana stores run anything POS-like.
It is not that shopkeepers reject technology. They carry a smartphone and use WhatsApp all day. They reject the shape the technology arrives in.
Almost every shop that bought software has one of these. It worked for a fortnight.
It assumes English
Menus, error messages, support calls. A shop that runs in Telugu is asked to operate in a second language, at speed, in front of a waiting customer.
It assumes free time
Every POS needs a training week. A twelve-hour day, six days a week, does not have a training week in it.
It assumes a counter operator
Someone has to stand at a screen and type. In most kirana stores, that person is the owner, and they are already serving.
It assumes a steady connection
A tool that stops working when the line drops gets abandoned the first time it happens during a rush.
The fit
WhatsApp and voice, because that is where the shop already lives.
So we did not build software the owner has to visit. We built something that comes to them, in the place they already are, in the language they already speak.
The new thing sits on top of the old thing.We are not asking anyone to abandon the book, the counter or the way they already work. The phone is already in their hand; that is the whole design.
Nothing to install
It arrives as a message. There is no app, no login, no update to miss.
Hindi · Telugu · Tamil · English
In voice and in text, in production today. You pick your language once.
It speaks first
You are not expected to remember to ask. The briefing arrives before the shutter goes up.
It works on a cheap phone
The intelligence runs on our servers. The phone only has to receive a message.
It survives a bad line
Messages queue and arrive when the connection returns. Nothing is lost.
We set it up in person
Three days in your shop, with your invoices and your stock. Not a download link and good luck.
What it costs
Priced for a shop, not for an enterprise.
Two plans, ₹500 apart. The first 10 stores get 90 days free and a lower price locked for 12 months.
Standard
The full Virtual COO.
₹1,999per store / month
₹19,990 if you pay for the year.
₹1,499/month for the first 10 pilot stores — locked 12 months, after 90 days free.
- All six pillars — briefing, stock, reorder, expiry, festival, margin
- WhatsApp + voice, Hindi · Telugu · Tamil · English
- Unlimited reorder confirmations
- GST-ready records
- Email + WhatsApp support
Premium
Most storesEverything, plus the tools that need a screen.
₹2,499per store / month
₹24,990 if you pay for the year.
₹1,999/month for the first 10 pilot stores — locked 12 months, after 90 days free.
- Everything in Standard
- Margin analysis + slow-mover detection
- Android tablet kiosk (counter display + promos)
- Festival what-if planning
- Admin promo manager
- Multi-store view
- Priority onboarding
Per store. On-site onboarding is ₹10,000 and is waived for pilot stores. Multi-store pricing is custom — ask us. Prices exclude GST.
Yearly billing opens at your day-75 review, once you have used the product for three months. Late payment does not cut you off — you keep working for 7 days and your data stays yours throughout. Full terms.
The market case, for the people who ask for it.
If you came here to understand the shop, you can stop above — nothing below changes the product. This is the part investors and distribution partners ask for.
₹700B
Kirana economy in India
Source: BCG/RAI 2024
12M+
Kirana stores
Source: BCG/RAI 2024
<5%
Running any POS-like software
Source: BCG/RAI 2024
What we can state today
- Revenue per store
- ₹1,999 or ₹2,499 per month, plus ₹10,000 one-time onboarding outside the pilot
- Marginal cost per store
- ≈ ₹230 / month — Sarvam, Gemini, Twilio, infrastructure and payment fees
- Stage
- Private pilot. 10 seats. No revenue claimed, no customers named.
- Corridor
- Andhra Pradesh, Telangana, Karnataka, Tamil Nadu
Why the full economics are not on this page
We repriced in August 2026. Every derived figure — lifetime value, payback period, LTV:CAC — depends on that price, and the versions previously published here were calculated against the old one. Rather than leave stale ratios on a public page, or republish arithmetic we have not re-reviewed, the current model lives in the kit.
Ask and we will walk you through the working, including the assumptions we are least sure of.
Request the kit →Built by Meshav AI Technologies Pvt Ltd. Bharat AI is the product; Meshav AI is the company.
Next
Continue to Build →
You know why it exists. Next is what it actually does in the shop, every day.
ONLY 10 PILOT SEATS· taken in order of application
Be one of the first 10 pilot stores.
90 days free. We come to your shop for three days and set everything up — that onboarding is normally ₹10,000 and it is waived for pilot stores.
- 90 days at no cost, onboarding included
- Then ₹1,499/month — or ₹1,999 with Premium — locked for 12 months
- Cancel by day 75 and pay nothing at all
- We review together on day 75 before anything is charged
We are a private pilot, so we take stores in the order they apply and we say no when we cannot serve you well. First corridor: Andhra Pradesh, Telangana, Karnataka and Tamil Nadu.
Apply for the pilot
Takes about a minute. We reply on WhatsApp.