STORY · for investors & store owners

India's next billion-dollar SaaS won't look like SaaS.

It will speak Hindi. It will live on WhatsApp. And it will run the corner kirana store that has powered Indian retail for 70 years — finally with leverage.

The problem

A ₹700B economy running on memory and instinct.

₹2L of dead stock per store, per year

Owners over-order what feels safe and stock out on what actually moves. No history, no signal.

12 hours a day, six days a week

Open at 7am, close at 11pm. Reorder, GST, expiry tracking, festival prep — all in the owner's head.

Existing tech doesn't fit

POS software assumes English literacy, training time, and broadband. <5% of stores have it. The other 95% need a different shape entirely.

The solution

A Virtual COO that actually fits an Indian shopkeeper.

Voice-first, multilingual — Hindi, Telugu, Tamil, English from day one.

WhatsApp-native — no app store, no install, no training.

Proactive — alerts before the owner notices a problem, not after.

Explainable — every recommendation shows the data it was built on.

Edge-aware — Android tablet kiosk in-store for ambient prompts + promo display (Lenovo Tab M9 tested; commodity hardware, no custom firmware).

Festival-aware — Diwali, Sankranti, Eid built into the planning brain.

Market

A market everyone talks about. Nobody owns.

TAM — All India retail GMV
₹70T
Source: BCG/RAI 2024
SAM — Kirana share
₹700B
Independent grocers, ~12M stores
SOM — Tier 2/3 pilot wedge
₹35B
AP/TS/KA/TN initial corridor
Unit economics

Built for SMB margins — not Bay Area pricing.

Two-tier pricing: aggressive pilot terms to earn the first 25 case studies, then a scale tier that reflects the real value delivered per store. Costs modeled with the 85% TTS-cache hit rate we're already hitting in prod.

Subscription — Pilot (first 25 stores)
90-day free trial → ₹999 / mo · onboarding waived (₹10K value)
Subscription — Scale (store 26+)
₹1,500 / mo + ₹10,000 one-time onboarding (3-day on-site setup)
Marginal COGS / store / mo
~₹230 (Sarvam + Gemini + Twilio + infra + payment fee)
Pilot CAC (fully-loaded incl. field team + trial subsidy)
~₹17,600 / store · ~₹4.4 L across 25-store cohort
Scale CAC (net of onboarding fee)
~₹5,400 / store
Gross margin / store
~80% (Pilot) · ~85% (Scale) — steady-state
Payback on CAC
~15 months (Pilot) · ~4 months (Scale)
LTV @ 24 mo · 90% retention
~₹21,600 (Pilot) · ~₹47,000 (Scale incl. onboarding)
LTV : CAC
~1.2× (Pilot — bought for case studies) · ~8.7× (Scale)
Traction

What we've shipped.

309
Backend tests passing
4 langs
Production multilingual
6 phases
V2 Smart Retail Actions complete
0
High-severity CVEs · 0 hardcoded secrets

Production-hardening sprint just closed: circuit breakers, Redis-backed TTS cache, Prometheus + Grafana + Sentry observability, Twilio HMAC signature verification + Redis idempotency, hardened nginx, Android tablet kiosk with promo push + audio. Detailed in the architecture playbook.

Pricing

Free to start. Pricing that respects a kirana's P&L.

Pilot — first 25 stores
90-day free trial · ₹999/mo after
  • 3-day on-site onboarding waived (₹10K value)
  • Signed intent letter · cancel by day 75, no fee
  • Day-75 in-person review, no surprises
  • Case study + testimonial commitment
Scale — store 26+
₹1,500 / mo + ₹10K onboarding
  • 3-day on-site setup: engineer + field agent, inventory digitized
  • Everything in Pilot + margin analysis + slow-mover detection
  • Android tablet kiosk
  • Admin promo manager
Multi-store (coming)
Custom
  • Cross-store analytics + rollups
  • Supplier price intelligence
  • White-glove onboarding for chains

Be one of the first 25 pilot stores.

We're onboarding pilot kiranas across Andhra Pradesh, Telangana, Karnataka, and Tamil Nadu at ₹999/mo, onboarding waived. We come to you for setup and the first week of hand-holding — free.

Apply for pilot →